Vestnik of Orenburg State Pedagogical University. Electronic Scientific Journal.2017. № 1(21). P. 216—224
13.00.00 PEDAGOGIC SCIENCES
UDC 378.1
Semenova Lidiya Mikhailovna, Doctor of Pedagogic Sciences, Associate Professor
Saint-Petersburg State University of Economics
DETERMINANTS OF THE IMAGE DEVELOPMENT OF FUTURE SPECIALISTS IN PUBLIC RELATIONS AND ADVERTISING AT THE UNIVERSITY
Abstract
The article refers to the analysis of the image culture as an integral part of the professional culture of a specialist in the field of advertising and public relations. It proves the necessity of cultural approach to its development and represents the gradual 3-decade formation of the image culture. The author describes the complex of objective and subjective factors in the formation and development of the studied phenomenon in the educational space of the university, which are defined by the social mandate for highly qualified young professionals. The author affirms that the process of interiorization contributes to the development of the future specialist’s image culture. The article considers modern trends and problems of higher education, influencing the studied process.
Key words
Image, professional culture, image culture, educational process of the university, objective and subjective factors.
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